+1 610-223-8424

+1 610-223-8424

   

COM 201 – Corporate Communications

$ 465.00

In this course, students will examine key concepts, principals and models of corporate communications and learn how to develop specific messages targeted to both internal and external audiences and stakeholders, with an emphasis on media relations, public relations, employee relations, and issues management. The course will culminate with a final communications campaign that students will develop thoroughly from start to finish.