Communications

Communication for Leaders I

COM 100

Course Description

Our world is desperate for leaders that clearly and confidently communicate ideas and express who they are. A leader is a successful communicator when she or he understands how English grammar works. This course will focus on building strong grammar skills. You will study the fundamentals of grammar, the background and development of English as a global language and apply the understanding of grammar to your daily communication with people.

Course Objectives:

Upon successful completion of this course, the student will be able to:

  • Develop language skills of English grammar.
  • Apply knowledge of English grammar to improve communication in everyday life situations.
  • Develop strategies relating grammar to speaking, reading and writing.
  • Integrate English grammar with speaking, writing, reading, emotions and relationships with people.
  • Cost: $ 465.00

© by FÜRSTdesign.

© by FÜRSTdesign.

Marketing Communications

COM 120

Course Description

This course will provide students with an introductory overview of the various aspects of marketing communications. Students will delve into marketing communications theory, buying behavior, and brand management, while developing campaign strategies and tactics, research and planning – including advertising, sales, and public relations – culminating in a final marketing communications campaign project. 

  • Cost: $ 465.00

© by FÜRSTdesign.

Communication for Leaders II

COM 200

Course Description

We write to communicate to others, whether they are colleagues, professionals, or friends. We write to convince others that our position has validity. We write to discover new things about our world as well as ourselves. For that matter, the process of writing is a way of coming to know. Writing can become a medium for self-reflection, self-expression, and communication, a means of coming to know for both the writer and reader. Learning to write requires writing. Writing is an art which can be learned and refined. Ultimately, writing takes practice, and as a writer, you will have opportunities to write both in the classroom as well as outside. The goal for this class is to give you enough practice writing so that you will become more effective writers by the end of the semester than you were at the start.

Course Objectives:

Upon successful completion of this course, the student will be able to:

  • Produce writing which meets the commonly accepted standards of edited American English.
  • Improve your control of the writing process.
  • Improve your awareness of audience, situation and purpose in writing.
  • Utilize specific examples and explanations in the student’s writing.
  • Write logical and coherent texts.
  • Understand how language informs and shapes our culture and society as well as our everyday lives and practices.
  • Cost: $ 465.00

© by FÜRSTdesign.

© by FÜRSTdesign.

Corporate Communications

COM 201

Course Description

In this course, students will examine key concepts, principals and models of corporate communications and learn how to develop specific messages targeted to both internal and external audiences and stakeholders, with an emphasis on media relations, public relations, employee relations, and issues management. The course will culminate with a final communications campaign that students will develop thoroughly from start to finish.

  • Cost: $ 465.00

© by FÜRSTdesign.

Public Speaking

COM 202

Course Description

This course will focus on the study, practice and art of public address, developing strategic, confidant, and credible public speakers. An emphasis will be on speech organization, research and support, communications ethics, anxiety management, listening skills and dynamic delivery. A variety of oral presentations designed for real-world public speaking situations will help advance students’ ability to deliver polished and informed public speeches adapted to a range of audiences and public speaking situations.

Course Objectives:

Upon successful completion of this course, the student will be able to:

  • Develop an understanding of the basic principles of oral communication.
  • Improve skills in researching, writing, and organizing effective presentations that are appropriate to audiences.
  • Understand and explain the communications process and its importance related to each student’s unique life journey.
  • Effectively deliver a range of speeches and presentations while conquering anxiety.
  • Emerge as confident, effective and dynamic public speakers.
  • Cost: $ 465.00

© by FÜRSTdesign.

© by FÜRSTdesign.

Journalism I

COM 210

Course Description

Media play a central role in our lives, shaping the way we see ourselves, our country and the world.  Books, magazines, newspapers, movies, radio, television and music are so pervasive in modern life. Whether you work in the media or just watch, listen and read, you need to understand how the media affect your life. The aim of this course is to provide a critical understanding of how media function and to prepare students to work as journalists across diverse and changing media.

  • Cost: $ 465.00

© by FÜRSTdesign.

Journalism II

COM 211

Course Description

Media play a central role in our lives, shaping the way we see ourselves, our country and the world.  Books, magazines, newspapers, movies, radio, television and music are so pervasive in modern life. Whether you work in the media or just watch, listen and read, you need to understand how the media affect your life. The aim of this course is to provide a critical understanding of how media function and to prepare students to work as journalists across diverse and changing media.

  • Cost: $ 465.00

© by FÜRSTdesign.

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