+1 610-223-8424

+1 610-223-8424

   

COM 120 – Marketing Communications

$ 465.00

This course will provide students with an introductory overview of the various aspects of marketing communications. Students will delve into marketing communications theory, buying behavior, and brand management, while developing campaign strategies and tactics, research and planning – including advertising, sales, and public relations – culminating in a final marketing communications campaign project.